Igloo’s New Playmate and KoolTunes Honor the Pioneer Rap Group in Celebration of 50 Years of Hip-Hop
New York, New York – Today, Igloo announced a special-edition collaboration with RUN DMC, the original icons of hip-hop, by dropping two new custom-designed coolers exclusively at igloocoolers.com/rundmc. The first-ever RUN DMC Little Playmate cooler and KoolTunes® Playmate cooler with Bluetooth speakers pay tribute to the groundbreaking rap group while celebrating 50 years of hip-hop.
“Collaborating with RUN DMC is the chance of a lifetime, and we’re beyond thankful to bring together the original undisputed kings of hip-hop and our iconic Playmate cooler,” said Adrienne Berkes, Vice President of Marketing at Igloo. “We’re launching our RUN DMC Collection at a really special time, giving fans the chance to keep celebrating 50 years of hip-hip and 40 years of RUN DMC with their collectible cooler along for the ride.”
“These coolers are great for the beach, concert, travel, picnic, outside work and all events.
Take it from me DMC!
I’m the kool and calm
The calm and kool
I’m not a fool
I went to school
My names DMC I tell no lie
These Igloo coolers are really fly!!!,” said Darryl "DMC" McDaniels.
RUN DMC’s trailblazing impact on the music industry solidifies them as pioneers within and outside of hip-hop, and their influence is represented throughout the artwork of Igloo’s RUN DMC Cooler Collection. The RUN DMC It’s Tricky KoolTunes — Igloo’s fan-favorite 14-quart (holds up to 26 standard 12-ounce cans) Playmate cooler with built-in, weather-resistant Bluetooth speakers — and 7-quart (holds up to 9 cans) Graffiti Little Playmate feature iconic graphics and photographs depicting 40 history-making years of the renowned rap trio.
Fans can shop the new RUN DMC Little Playmate, $39.99, and KoolTunes, $174.99, exclusively at igloocoolers.com/rundmc, while supplies last.
Igloo will also be offering fans the chance to score one of 50 limited-edition RUN DMC Little Playmate coolers designed by famed hip-hop visual artist Cey Adams at the RUN DMC 40th Anniversary Pop-Up Shop hosted at Bleeker Trading (96 Christopher St, NYC 10014) August 10–12, 11 a.m.–7 p.m. EST.